Capitalise
Synergy

Between TradFi & Web 3

Bridging The Gap

Our core service offering

For TradFI institutions

Executive "Hyper Learning" Programme

Web 3 adoption Strategy consultancy

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In a time efficient manner, we help finance executives understand blockchain and crypto applications to ensure they stay relevant in the new digital era. Learn about ESG applications of crypto.

Provide research and thought leadership to create a roadmap for adopting Web 3 technologies, so your business continues to thrive in a world of ever-accelerating change.

For crypto Natives

Building TradFi Connections

Advocating Green Crypto

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Match making TradFi institutions with crypto natives. Value creation in our extensive networks of banks, asset owners and media partnerships.

Create meaningful adoption, through advocating applications of your crypto project to create a brand narrative that speaks in “TradFi” language.

Our SolutionsFor Traditional Finance:

Hyper learning programme & consultancy

a.

Private Wealth
b.

Asset Management
c.

Capital Markets

Private Wealth

Tailored crypto knowledge training for asset owners, private banking, family office and asset management executives

Holistic approach for client’s overall portfolio diversification to crypto as an alternative asset
Understand risk/return profile as part of the portfolio
ESG compliant portfolios and green cryptos

Asset Management

Understanding crypto investment strategies

Product and risk profile analysis
ESG product design with crypto assets
Service provider recommendations

Capital Markets

Tokenisation of illiquid assets with NFT to allow secondary trading
Bringing existing financial assets "onchain"
Efficient Blockchain settlement - use of Central Bank Digital Currencies (CBDCs)
Crypto applications in Trade Finance and Cross-border payment

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Our Solutions For Crypto Native:

Branding & Advisory

a.

Advisory & Branding Position
b.

Introduction Partnership
c.

Advocating #greenfi

Advisory & Branding Position

Access to traditional financial institutions
Create branding awareness and narrative to gain legitimacy for broad sustainable adoption.

Introduction Partnership

Strategic partnership with with traditional Institutions to scale.
Advice on the TradFi market structure and regulatory landscape.
Leverage the power of your project with the use case for existing financial system

Advocating #greenfi

Crypto projects positive ESG impact:

Data transparency - solutions for preventing greenwashing
Waste reduction - eg. how Metaverse can reduce waste in fast fashion industry
Financial inclusiveness: lower barer of entry to many specialty industries.
Governance - Using blockchain to improve governance through rules based smart contracts

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"I am passionate about bringing web 3 technology to innovate traditional finance."

Connect

Word from Cici Lu

“Venn Link emerged as a result of my experience with Australia’s largest crypto asset manager. There is a significant knowledge gap between TradFi institutions and crypto natives to understand each other in the era of unprecedented digital challenge and change .

Venn Link is uniquely positioned to build mutual understanding and cultivate collaboration.

I started my global markets career in Investment Banking M&A with one of the largest North American Banks in Toronto, then I pursued my interest in macroeconomics by joining its FX team as a trader in London and Sydney. In 2008, I relocated to Singapore and managed the bank’s global FX risk in the Asia time zone during the GFC. Later, I was also a trader for government & credit bonds during the European debt crisis. In addition, I have ESG experience, leading an ESG project for one of the largest European Banks, which has galvanized my strong belief of the positive role crypto can play in sustainable investment.

Since 2021, I have held master classes at SMU & NTU advocating blockchain applications in sustainable investment topics.

Venn Link is an avenue for me to fuel my passion and ride the wave of the Web 3 Megatrend. I think outside of the box to combine my network and knowledge helping our clients to capitalize on Web 3 opportunities.”

CEO & Principal Consultant